Have you ever tried to write a business plan? Or would you like to improve upon your past experiences?
My first experience was daunting as I had a blank piece of paper over thirty minutes after the task begun; however, once I thought concentrated properly and cleared my mind, the task seemed quite simple.
Here are some tips that you could consider…
Title – this does not have to be done at the beginning but it is important to think of something memorable in order to gain the mass amount of customers and audiences. Perhaps, you could consider alliteration or a rhyme.
Logo/Slogan– you want this to stand out. Think about a sentence that describes your company within one sentence or maybe a few words. Also, consider typographies (style, bold, capitals). Your slogan could promote a gap in the market.
Statement – this is a must. Here’s an example of one I created for an event day with a company – I named the business ‘Dreamworld Interactive’.Its mission was to, ‘create a fun and vibrant world for children and adults’. Think of something new! For my idea especially, interactivity and technology is a very competitive industry.
Target Audience – who will get the most satisfaction from your business? What age, gender, demographics (race, ethnicity, social class etc.) are you willing to consider? It is a niche or mass audience?
USP (Unique Selling Point) – what incentives does the business over? Are there are exclusive offers or membership deals? What makes your products/business stand out?
Location – which area(s) is/are most suitable to promote your business and its expertise? This could relate to the type of audience you are looking to aim your business at (for example, considering a city’s population figure).
Marketing and Advertisements – directly on your business’ website? Would you like to create social media campaigns via Email, Facebook, Twitter, SlideShare, Instagram, LinkedIn etc.? Perhaps, you could think about different advertising platforms (direct and indirect). For example, via telephone or via television commercials, posters or newsletters.
Budget – how will you use your money? Will you use to it to promote the above advertising strategies; marketing campaigns; to manufacture products; paying employees; to produce profits and success within the growth of your business?
Progression– where do you see your business in the future – will it progress to other locations; potentially work with more social platforms; make an agreement with charities or trusts; increased word of mouth/campaigns to have increased the amount of customers?
Presentation – it is essential that you present both yourself and your business in a professional manner. Use formal language (colloquial when needed for fun campaigns, if applicable). Promote a ‘can do’ attitude not only to your employees but to customers and those around you.
I hope these points have been of interest to those who are interested in creating their own business plans.